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Level Seven Design Thinking

Design Thinking

Design Thinking is an approach to solving, complex, ill-defined problems.  What’s different about a Design Thinking approach is that it places end users and their needs at the centre of the problem and any potential solutions.

Design Thinking can be used as an end-to-end methodology for product and service design or improvement but organisations are seeing the benefit of adopting key principles more generally within working life. 

Design Thinking is a structured, facilitated process that is inclusive, collaborative, creative and evidence based.

Level Seven’s Design Thinking value proposition is to help organisations and more specifically functional teams to think differently about their customer value proposition.  Our goal is to help these teams view these challenges from many perspectives, particularly from the end user; customer or employee.

Our Design Thinking Approach

Listening to Understand by gathering individual stories

Who else should we be listening to?

Gathering other perspectives

What does the data tell us?

Emerging themes & patterns?

Let’s co-create a focus to work on

Generate ideas to address the problem or opportunity

Prototype building

Listen to the feedback

Is the feedback sufficient?
What changes do we need to make?

Are we ready to launch?

What’s our vision of the future?

Overcoming limiting beliefs

Capitalising on strengths

Learning together
Looking back / Looking forward

A 3-day online design thinking workshop:

a collaborative project between Level 7 and Customer Faithful

How to make your customer offer more Coronavirus resilient

60 Minute Online Workshop

Introducing design thinking to solve business problems (April 15th)