Design Thinking is an approach to solving, complex, ill-defined problems. What’s different about a Design Thinking approach is that it places end users and their needs at the centre of the problem and any potential solutions.
Design Thinking can be used as an end-to-end methodology for product and service design or improvement but organisations are seeing the benefit of adopting key principles more generally within working life.
Design Thinking is a structured, facilitated process that is inclusive, collaborative, creative and evidence based.
Level Seven’s Design Thinking value proposition is to help organisations and more specifically functional teams to think differently about their customer value proposition. Our goal is to help these teams view these challenges from many perspectives, particularly from the end user; customer or employee.
Our Design Thinking Approach
Listening to Understand by gathering individual stories
Who else should we be listening to?
Gathering other perspectives
What does the data tell us?
Emerging themes & patterns?
Let’s co-create a focus to work on
Generate ideas to address the problem or opportunity
Listen to the feedback
Is the feedback sufficient?
What changes do we need to make?
Are we ready to launch?
What’s our vision of the future?
Overcoming limiting beliefs
Capitalising on strengths
Looking back / Looking forward